SoloDiesel-success through the Insurance company IF.

The Insurance Companies in the Nordic Countries have big pay-outs till their customers who have miss-fuelled Petrol on their diesel vehicles. This winter the Insurance Company IF-Norway decided to offer SoloDiesel directly to their diesel-vehicle-customers via Direct Mail. The campaign was also run as TV-commercial on TV2 and TV-Norge. It has been a great success, and now IF-Sweden and IF-Finland follows up with a corresponding campaign to their customers. SoloDiesel is a good example as an injury prevention product that has a win-win effect.